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A Beginners Guide To Self-Promotion
Benjamin Cook
A Beginners Guide to Self-Promotion
Even before you start making your film and video work you should be thinking about what is going to happen when you finish it.

This could affect the work and how you make it. Where are you going to show it? Who is going to see it? How will it relate to your other work? How will it enhance your profile as an artist?

The best way to answer these questions is to have a good awareness of the wider context in which you are working. Where is interesting film and video work being shown at the moment? Which artists are getting attention and why? What are the current trends and discourses around the art form? Even if you feel that your work does not fit with these trends and you do not like much of the work that's currently being shown you need to be aware of it and be able to explain why your work is different, as ultimately this is the context in which you are making work. Try and see as many exhibitions and screenings as possible, subscribe to the free LUX newswire service www.lux.org.uk which will send you a monthly listing of the key exhibitions and screenings of artists' film and video in the UK, and stay informed of current debates in visual arts through magazines such as Art Monthly www.artmonthly.co.uk.

Still from The Artist by Ann Course, 2000
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