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A Beginners Guide To Self-Promotion
Benjamin Cook
A Beginners Guide to Self-Promotion
So you've made your film/video, now what?

Well you need to get people to see it, and the first thing is do is to get some good promotional materials to get them interested. Your key materials should be:
Preview tapes/DVDs - good quality copies of the work itself, ideally marked on-screen to stop them circulating and being screened without your knowledge. You'll need lots of these, as you probably won't often get them back. Make sure all the essential info about the work (title, date, length) and your contacts in on the tape/disk. And TRY THEM OUT before sending them out to make sure they play!

Work Statement - Short catalogue text (200-300 words) describing the work, DON'T be too oblique and DON'T be too obvious (ie just describing what's on screen), DO say what its about and try to do this in a way that makes people want to watch it. See John Smith's description of his 2003 work, Worst Case Scenario for a good example.

Stills - A striking and evocative image is your most powerful marketing tool, use an image that's actually from the work, and is figurative rather than abstract, perhaps expressing the key theme of the work. Ideally take photos when you are filming (production stills), these will be much higher quality than capturing images later from video or film strips.

Biography/CV- Biography is a short narrative of your artistic life saying where you studied, when you were born etc (see Andrew Kotting's biography for an example). A CV may also be useful, but this should be an artistic one listing all your art-related studies, exhibitions - solo and group, publishing - self and about you and grants received.

Website - keep it simple, professional and accessible remember it's a marketing tool - use it to expand on the information about you and your work, get a memorable URL and advertise it everywhere.

Your network - Develop and manage you list of contacts and use this to promote your work and activities but avoid spamming people. Keep it simple and to the point and remember - people get a lot of emails these days. has a good list of media contacts.

Still from Orifso by Lis Rhodes, 1999
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